Book Snap #44

Title: Shoe Dog: A Memoir by the Creator of Nike

Author: Phil Knight

Date read: February 13, 2019.

Two Snaps.

Quite simply, I loved this memoir.

Knight takes you chronologically from his parents’ suburban home in Oregon as a young shoe dog peddling sneakers from their living room to the pinnacle of his success as the CEO of a multi million dollar international company; and it’s not an easy ride.

As a trained track runner, Knight befriended, and ultimately hired, his college track coach who constantly tinkered with athlete’s shoes looking to get the fastest run. This partnership solidified the view that they would pursue the perfect shoe– at any cost. Indeed, there were more times than not that Nike was abysmally broke than it was successful. With a ragtag group of misfits that he trusted dearly, they worked diligently over decades to sell shoes they believed in.

He writes: “Starting my own business was the only thing that made life’s other risks—marriage, Vegas, alligator wrestling—seem like sure things. But my hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard-won lessons. I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.”

Knight is a skillful storyteller. His writing is descriptive and engaging and his life is full of wisdom, humour and sadness. Knight takes you from the boardrooms of Japan, to the factories in India, and back to Oregon; from the follies of youth; the pain of parenthood and the success of hard work. You will thoroughly enjoy the ride. Just do it.

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